Frequently Asked Questions

Because dotFIT’s proprietary Fitness Intelligence Technology delivers your club or brand a significant opportunity to increase your margins and profits—and a remarkable list of additional benefits— we understand you may have questions. Below please find a list of common FAQs categorized in 5 main areas.

Don’t see an answer to your question? Give us a call or send us an email. We’ll be glad to help!

Categories

General

Q. What does the dotFIT platform offer?

A. Founded in 2008 by a seasoned team of leading fitness industry visionaries, dotFIT is rapidly becoming the worldwide leader in personalized holistic health, nutrition, and fitness solutions. Delivered to consumers via fitness clubs and companies with loyal memberships, dotFIT provides the proven essentials needed for people to eat better, live better and feel better. The dotFIT products and tools consist of nutrition programming, supplements, exercise programming, coaching and community. dotFIT.com is the first all-inclusive, web 2.0 platform in the fitness space.

Driven by scientific solutions delivered though its proprietary Fitness Intelligence Technology; the dotFIT platform provides a wealth of customized on-line digital tools and assets for its members including real time monitoring and progress capabilities, exercise and nutrition products and access to NASM certified coaches.

Q. Who is behind dotFIT?

A. The dotFIT partners are Neal Spruce, founder and chief executive officer, Odd Haugan, president and chief operations officer, Craig Pepin-Donat, chief marketing officer and Dr. Micheal Clark, chief executive officer of NASM. With over 100 years of combined experience, our executive management team has managed and implemented fitness and nutrition programs for over 4,000 fitness centers around the world and has founded some of the biggest and most well known companies in the health and fitness industry. We have developed numerous products and programs including the revolutionary bodybugg® weight management system. We have also developed our own patented line of dietary supplements and meal replacement products and built the world's leading association for sports medicine certifications, the National Academy of Sports Medicine.

Q. What is the relationship with dotFIT and NASM?

A. The founder and CEO of dotFIT Neal Spruce is also the owner of NASM. The CEO of NASM, Dr. Micheal Clark is one of the founding dotFIT partners. NASM provides all of the exercise and movement science for the dotFIT platform and they manage the dotFIT research and development department and advisory board. Dr. Clark and a number of other NASM professionals serve on the dotFIT Advisory Board.

Q. Who can use dotFIT products?

A. Literally anyone. From basic nutrition to joint pain relief to youth athletic performance, dotFIT has a product that can help.

Q. Who can use the dotFIT Me Program?

A. Anyone seeking to lose weight, enhance athletic performance, gain muscle, maintain weight loss, or even to control weight gain during pregnancy. Since the dotFIT Me Program is designed for people ages eight and up, parents can create programs for themselves and their children. Our online program is comprehensive, easy to use, and designed by industry experts who know what works.

Q. How will dotFIT increase my bottom line?

A. Most people want more than a gym membership when they join a gym – they want to improve themselves in some way, whether it's by getting healthy, losing weight, or building muscle. With dotFIT, you can offer more than just your facility and personal trainers. You'll have a subscription-based fitness program, a robust web platform with community features that allow your members to get to know and support each other, and research-driven supplements and meal replacements – all of which allow you to earn revenue on every purchase, even if a member stops paying dues to your club.

Q. How will dotFIT help my members?

A. With dotFIT, your members have access to fitness programming, supplements, coaching (if needed) and more--all designed by industry experts, including registered dietitians. The dotFIT approach to fitness is straightforward and hype-free, which means programs are written to educate and empower users, and the products are exactly what they claim to be. Personal trainers have access to evidence-based programs and products that they can use as desired to ensure client success.

Q. What does dotFIT have over the competition?

A. After you've read about our founders and advisory board, and you've seen our platform in action, you'll agree – there really is no competition. But here are a few highlights:

  • All exercise programs are written by the exercise experts at NASM (National Academy of Sports Medicine), the world leader in personal trainer certification, continuing education, solutions and tools for health, fitness, sports performance and sports medicine professionals.
  • All menus are written by Registered Dietitians, and the 50,000-item food database used in the online fitness program is powered by industry leader CalorieKing™.
  • All dotFIT supplements and meal replacement powders are manufactured by an FDA-registered facility using Good Manufacturing Practices.
  • All supplement ingredients are backed by published research.
  • The dotFIT Research & Development team and Advisory Board has over a century of combined experience in the industry.
  • Community. Only dotFIT offers the level of personal interaction your members need to succeed and the "stickiness" that results in long-term revenue for you. With coaching, chatting, blogs, message boards, product reviews, videos, home delivery and more, dotFIT is a lifestyle, not a product.
Q. Will the dotFIT platform compete with my personal training revenue?

A. Just the opposite, the platform is designed to be an enhancement any health club's current offering. We have dramatically improved on a proven model that has been very successful in many national and international health clubs. The platform can be client- or trainer-centric, and is designed to engage everyone who signs into it (which is the goal). It is widely known that more members will purchase personal training if there is a nutrition component that adds to the client's experience and chances of success. Successful members = greater member retention and member referrals. After complete integration and staff development, our pro-forma assumptions suggest a 30% increase in other club cash (OCC) from personal training and product revenue.

If supplements were not previously sold in your facility, the overall increase in revenue is much greater.

Q. How can I co-brand dotFIT services?

A. We'll help you create a graphic for your website to promote your brand, powered by dotFIT. We can even put your logo on your members' fitness programs, and we'll provide brochures, posters and more that you can download and customize with your brand.

Q. How can I get involved?

A. Fill out this short online form and an account specialist will contact you right away to discuss licensing options. Once we've helped you identify the best solution for your business, the license process is simple and you'll be able to order product immediately.

Q. How can dotFIT help us reduce attrition, expand market share and maintain operations?

A. Based on all we have learned regarding challenges in staffing and executing a successful personal training program that includes nutrition (as all should), we've made sure the dotFIT Me Program is flexible and credible. This allows it to be integrated into any preferred business model. The dotFIT Me Program delivers the following benefits to staff and club allowing successful ongoing execution:

  • NASM (National Academy of Sports Medicine) connection allows easy integration and staff buy-in
  • One-stop shop for facility, staff and customers
    • Seamless products and services including education
  • Allows 24/7 connectivity to members and virtual members
  • Expands sales channels, offerings and revenue streams
    • Anyone can join and stay forever, subscriptions, programs, virtual members with club membership, virtual members only from anywhere, etc.
  • Solves for consumer and fitness professional attrition
    • Consumer remains revenue share customer for life of ordering no matter where they go
    • Fitness professional retention tool based on commissions continuing to grow and are ongoing as long as they work for your club or chain
    • Scalable phone coaching on demand for added help
    • All education is online and can be live
    • Fitness manager training courses
  • Streamlines and reduces inventory and solves for stock-outs
  • Continuous consumer connection thus greater reorder potential
  • Home delivery solves for no PT; memory lapses; "out of sight, out of mind syndrome"; no wallet/money at the gym; no matter where they go – we can get it there
  • Automatic sales and commissions accounting
  • Solves for fitness professionals' indifference to nutrition programming and sales
    • Program can be self-serve or phone coached by dotFIT – all with revenue share
  • Free and applicable CECs for fitness professionals
  • It's YOUR BRAND, powered by dotFIT, not anyone else's, just like your facility is your exclusivity
Q. What's the culture behind dotFIT?

A. We have one vision for the health clubs and staff we work with, and that is to establish the complete fitness facilities as the first line of health care. Our job is to research, apply, test, prove, design, deliver, educate and support, and from this we will create the expertise and culture within your club that will make you want to and give you the ability to execute fitness at any level. With all we do between live training, continuous webinars, cutting edge fitness education and programs, your staff will become community champions.

Licensing

Q. What are the licensing options?

A. We have flexible license options for you to choose from to make it easy to select the right service for your club. Each license consists of a one-time fee for your organization to get started, and a low monthly fee for each of your facilities that will use the dotFIT platform and products.

  • One time license fee includes
    • dotFIT platform set-up
    • Training with one of our Account Specialists via WebEx and in-club
    • Unlimited access to our fitness vault that includes videos, educational resources, sales tools, marketing resources and more
  • Initial Product Order ("IPO") qualifies you for
    • revenue share for dotFIT (product and services) online customer purchases
      • Additional revenue share for all other online purchases
  • In-club re-ordering options:
    • Get a discount when you prepay online via OR
    • With credit approval Net 30 terms.
      • Early Pay Net 10: 3% discount
    • $500+ orders receive free ground shipping
  • Web Subscription options: Choose 1 or 2, or Combination
    1. Standard web-subscription paid by member/customer
    2. Club pays for Subscription at Wholesale; add subscription to membership price (EFT)
  • Certification & CECs: The club chooses to add staff education
    • dotFIT certifications: $99/ unit
    • NASM CPT Certification: $599/unit
    • NASM Introduction to Personal Fitness Training Course : $149/unit
    • Free CECs and other continuing education resources
    • 20% discount on NASM CPT, PES, & CES upon purchase of dotFIT license
  • Optional License offerings
    • Staff Training and Development Packages
    • Onsite training with dotFIT Account Specialist

Training & Support

Q. What is the implementation process?

A. The install/rollout process consists of a two-phase approach. We recommend a soft and hard launch approach during the first one to six weeks following the purchase of your dotFIT License.

The soft launch takes place during the first one to four weeks. During this time, your focus will be on staff education, product merchandising, program positioning, the establishment of club goals, marketing campaigns and finally, hands-on experience for your team. This phase prepares you for the hard launch.

The hard launch is the "big launch" and it has a lot of marketing muscle behind it. This takes place only after the soft launch is complete. In fact, the success of your hard launch is dependent upon the work done during the soft launch.

Here are the key initial action items for you:

  • Initial product order placed, products priced and inventoried
  • Set goals and desired outcomes for your programs and products
  • Staff attends live or recorded product and program training webinars
  • Staff members run their own dotFIT Me Programs, and place their own Home Delivery Orders
  • Trainers complete online Certification Course
Other points to consider
  • Implementation process is integrated and part of the soft/hard launch
  • Roll-out in the clubs will be outlined and time-lined in accordance with the soft/hard Launch. These steps will be provided and available upon request. Also referenced in the dotFIT Playbook (available online)
  • Certification will be done online and on-site during Phase 1
Q. Will dotFIT help me teach my staff how to use and sell dotFIT products?

A. Absolutely. If needed, your account specialist will come to your facility to conduct a live product workshop, and we'll provide you with videos that allow you to train your staff when it's convenient for you and them. We'll also provide copies of our Supplement Reference Guide, dotFIT's comprehensive guide which includes all research supporting each formula as well as proper use, dosage and any contraindications.

*Additional fees may apply.

Q. How do staff and trainers sell and implement the dotFIT Me Program?

A. Sales staff and trainers should present the dotFIT Me Program as an important complement to the health club membership and personal training services. The member's customized dotFIT Me Program provides an individualized holistic plan to maximize their results while in the club, and during the critical "other 23 hours of each day" when they are not in the club. The most effective way to present this is during your club's Standard Goal Assessment. For example, during the Goal Assessment session, the trainer will:

  • Learn about the member's unique needs and fitness goals
  • Present specific solutions that the club offers, including but not limited to personal training, dietary supplements, and the dotFIT Me Program
  • Enroll the member into the appropriate dotFIT Me Program via paid subscription (with 30-day risk-free trial period, and includes a 20% discount on online product purchases), or with the basic free 14-day trial, and creates for the member their own customized dotFIT Me Program
  • Discuss product recommendations and the product Home Delivery service. The trainer can even save recommended items in the member's cart
  • Bundle the dotFIT Me Program with all personal training packages sold. This will provide a comprehensive results-oriented solution to the client, rather than just buying "time on the gym floor"
  • Provide ongoing client accountability because the trainer has unlimited access to the client's program even if they do not subscribe
  • Option: Position at point-of-sale: Include with membership or enroll new member into 14-day trial with standard membership. Schedule Goal Assessment and position as free coaching with 14-day trial
Q. What does our IT team need to do to get started with dotFIT?

A. dotFIT will create backend administrator roles and permissions that allow your team to place your product orders and manage your staff online. Our team will train administrators to use the club/org admin and trainer consoles. The dotFIT IT team will also work with you to co-brand doFIT.com

Q. How can I access dotFIT Me/exerspy from a security-enhanced environment?

A. If you're using the dotFIT Me program WITHOUT the exerspy/armband:
The dotFIT Me Program works like any website program; therefore no security or network infrastructure changes are necessary for access unless you block specific websites.

Requirements are as follows:
- Internet Explorer 7, or
- Mozilla Firefox 3 or later
- Flash Player

If you're using dotFIT Me program WITH the exerspy armband:
When adding the exerspy armband to the dotFIT Me Program, the program connects the armband through the computer to the dotFIT servers. Businesses with security in place to specifically block applications from running through the internet (exerspy uses .NET Framework as its base for application deployment) must allow the exerspy application to run if they choose to grant access to employees from this location.*


Requirements are as follows:
- Internet Explorer 7, or
- Mozilla Firefox 3 or later
- Flash Player
- Microsoft Silverlight 3.0
- .NET Framework 3.5 sp1
- The exerspy application requires an administrator account in order to be installed but does not require administrative privileges in order to run.

*This action is NOT necessary from home or other locations without enhanced security.

Product Questions

Q. Why do you choose a drug-licensed, FDA-registered laboratory to produce your products?

A. We do this for your assurances as well as ours. The biggest complaint that is still lobbed at supplement use is the lack of industry regulation that ensures product purity and potency. Manufacturers that work under a Pharmaceutical License and registered with the FDA are required to follow Good Manufacturing Practices (GMPs). These GMPs are in affect to guarantee the purity and accuracy of the products produced, which ensures safety and efficacy. Manufactured in an FDA registered facility also means that all dietary supplements produced have undergone the same stringent quality control measures that pharmaceuticals drugs must endure from the raw materials to the finished products giving the consumer complete peace of mind: "If it's on the label, it's in the bottle" – it's tested and validated (link to the dotFIT difference).

Q. Who makes sure that your products are safe?

A. All products must undergo rigorous legal and scientific review from the dotFIT Worldwide Advisory Board.

Before a product of ours ever makes it to the shelf, we subject all possibilities to strict development criteria, determining if it is a safe, effective formula. Prior to becoming a dotFIT supplement the following conditions are met:

  • Assemble all current research supporting use (evidence-based)
  • Safety & efficacy validated
    • Long-term info including empirical data
    • Proper dosage and forms
    • Customized delivery systems based on amounts needed and target tissues
  • Employ an FDA registered GMP pharmaceutical manufacturer
    • Testing for purity, potency & delivery from raw materials to finished product
  • Synergistic formulas incorporated into a program
    • Maintain safe and optimal ranges
  • Ongoing feedback and product updates as science progresses

Platform Administration

Q. What type of reporting will our trainers be able to see?

A. Trainers can manage and transfer members from the Trainer Console. They also have access to our online resource center where they will find educational materials, and they have access to a variety of reports.

Activity Reports:

  • dotFIT Registrations
    • Members with retail orders
      • with recurring orders
      • with Free Trial
      • with no activity
    • dotFIT Me Subscriptions
      • Members with dotFIT Me
        • with armband/body sensing device
        • without armband/body sensing device
        • with recurring order ONLY
        • with recurring order and armband
Online Revenue Report:
  • Net Revenue
  • Nutrition Product Sales
  • Device and Accessories Sales
  • Subscription Sales and Renewals
  • Online Coaching Sales
Trainer Resourcse available online
  • dotFIT Me Program Support
  • Console Help
  • Certification Support
Q. What reports and back-end tools are available to administrators?

A. Administrators can manage their staff from the Org/Club Console. They also have access to our online resource center where they'll find educational and marketing materials, and they can view a variety of reports.

Club administrators can view the following:

Activity Reports:
  • Same as Trainer Console plus Trainer and Staff Activities
Online Revenue Report:
  • Same as Trainer Console plus Trainer and Staff transactions
Revenue Share Report:
  • Nutrition Product Sales
  • Device and Accessories Sales
  • Subscription Sales
  • Online Coaching Sales
  • TOTAL (Rev. Share)

Org Administrators can view the following:

Activity Reports:
  • Same as Trainer Console plus Club, Trainer and Staff Activities
Online Revenue Report:
  • Same as Trainer Console plus Club Trainer and Staff transactions
Revenue Share Report:
  • Same as Club but with breakdown per club
Club & Trainer Resource Tools available online for administrators
  • Marketing dotFIT (club and org level only)
  • dotFIT Me Program
  • Console Help
  • Certification Support