Press / Media

DOTFIT WORLDWIDE SELECTS BOOMERANG MANAGEMENT TO POWER LEADING ONLINE HEALTH AND FITNESS RESOURCE
Comprehensive Fitness Tool to be Developed in Partnership with Leading Interactive Development Firm

WESTLAKE VILLAGE, Calif. (February 19, 2009) — dotFIT Worldwide (dotfit.com) has partnered with online system developer Boomerang Management (www.boomerangmanagement.com) to create the new, premier online health and fitness resource, dotFIT.com. Boomerang Management will design and maintain the content and functionality of the dotFIT Web site, which empowers individuals and health professionals with leading industry information and tools.

"This partnership allows dotFIT to aggregate the latest health, fitness and nutritional information into a single Web site that delivers an unmatched user experience," said Neal Spruce, chief executive officer of dotFIT. "Boomerang Management's experience in creating diverse and robust online platforms will allow dotFIT to become an intuitive and useful tool for users regardless of their goals or specific health needs."

As a leader in creating fully supported Web-based systems, Boomerang Management will be developing and continually updating the dotFIT site with relevant articles and interactive systems that provide users with individualized coaching and the ability to track activities. Dietary intake and fitness actions can be followed through the Web site manually or with wearable body monitors that integrate with the system to provide feedback.

"The vast amount of fitness tools and information found on dotFIT will be consolidated into a single resource that creates programs based on an individual's needs and reports back on progress made towards overall goals," added Spruce. "Utilizing an online system also provides our users with the added convenience of accessing dotFIT from any Internet connection worldwide."

Leveraging the company's XX-year history of building interactive sites, Boomerang Management will help dotFIT provide organizations and their members, such as health clubs, with their own branded version of the dotFIT platform. The private-label format of the dotFIT system is the ideal method to directly provide any organization's members with the latest health industry knowledge and expertise, supplements, equipment and coaching.

BOOMERANG MANAGEMENT POWERS DOTFIT

About dotFIT Worldwide:
Founded in 2008 by a seasoned team of leading fitness industry visionaries, dotFIT Worldwide is rapidly becoming the worldwide leader in personalized holistic health and fitness solutions. The company's unique online platform, dotFIT.com provides the proven essentials needed for people to eat, live and feel better. Driven by dotFIT's custom Fitness Intelligence Technology, the platform provides a wealth of customized online digital assts, real-time monitoring and progress capabilities, exercise and nutrition programs, nutrition products and access to professional trainers certified by the National Academy of Sports Medicine. For more information visit: www.dotfit.com.

About Boomerang Management
Boomerang Management offers fully supported solutions designed and branded specifically to the needs of its customers. We help take the mystery out of the World Wide Web, delivering simple yet robust solutions to clients that help their business grow. Boomerang Management provides; fully branded turnkey solutions that do not require platform configuration or programming, branded email and Web site support, low capital investment through online product licensing. For more information call (949) 295-6607 or visit www.boomerangmanagement.com.