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DOTFIT WORLDWIDE NAMES FITNESS INDUSTRY VETERAN AS NEW CHIEF MARKETING OFFICER
Craig Pepin-Donat Selected to Lead Development of Online Fitness Resource

WESTLAKE VILLAGE, Calif. (March 3, 2009) — dotFIT Worldwide (www.dotfit.com), the developers of dotFIT, a landmark resource that combines health, fitness, nutrition and technology into one comprehensive online portal, announces that Craig Pepin-Donat has been named as partner and chief marketing officer for the organization. Pepin-Donat, a 28-year veteran of the health and fitness industry, will manage the development of the dotFIT brand, which encompasses expert-driven resources, products and solutions for fitness clubs, consumers and certified fitness professionals.

"Craig's years of experience and extensive knowledge of the health and fitness industry are essential to the future growth and success of dotFIT," said Neal Spruce, founder and CEO of dotFIT Worldwide. "His depth of understanding with sales, management, and research is unparalleled, and will be essential as dotFIT sets out to become the leading global resource for fitness, nutrition and exercise."

Prior to being named CMO of dotFIT Worldwide, Pepin-Donat served as executive vice president of sales and marketing for 24 Hour Fitness Worldwide. Throughout his career, Pepin-Donat has been a leader within the fitness industry, having opened and operated more than 450 health clubs in 11 different countries. Partnered with his extensive management experience and expertise in physiology, Pepin-Donat has also authored two books, The Big Fat Health and Fitness Lie and The People's Guide to Health based on his international research of health and fitness-related issues.

"dotFIT Worldwide will revolutionize the way health and fitness resources are delivered to consumers and fitness professionals," said Pepin-Donat. "Our integrated approach puts all of the right tools and information in one location to be accessed and shared; creating an online community that people can rely on for support in achieving their health and fitness goals."

The private-label dotFIT.com platform is now available to companies and club owners and health and fitness companies looking to create a branded fitness tool for their members. The unique online resource is also available to individuals through subscriptions via www.dotfit.com or through participating partnered organizations.

DOTFIT WORLDWIDE NAMES PEPIN-DONAT AS CMO
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About dotFIT Worldwide:
Founded in 2008 by a seasoned team of leading fitness industry visionaries, dotFIT Worldwide is rapidly becoming the worldwide leader in personalized holistic health and fitness solutions. The company's unique online platform, dotFIT.com provides the proven essentials needed for people to eat, live and feel better. Driven by dotFIT's custom Fitness Intelligence Technology, the platform provides a wealth of customized online digital assts, real-time monitoring and progress capabilities, exercise and nutrition programs, nutrition products and access to professional trainers certified by the National Academy of Sports Medicine. For more information visit: www.dotfit.com.

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