Management Team

Our management team has opened and operated more than 1000 fitness centers in 23 different countries around the globe, founding some of the biggest and most well known companies in the industry. We’ve also invented numerous products including the revolutionary bodybugg, developed vitamin, supplements and energy bar product lines and founded the world’s leading association for sports medicine. Our credentials are unsurpassed, our expertise unparalleled.

We connect the dots … from your club or business to its customers, resulting in increased membership, longer commitments, higher margins and profitability and enhanced customer loyalty.

Neal Spruce
Founder, Chief Executive Officer

Neal Spruce is chairman of the board for the prestigious National Academy of Sports Medicine (NASM) and founder dotFIT, LLC. Neal is a fitness specialist, author, licensed teacher, researcher, bodybuilding champion, personal fitness consultant and speaker.

Prior to creating dotFIT, Spruce founded Apex Fitness, a research and development company that eventually became part of Fitness Holdings World Wide, the parent company of 24 Hour Fitness USA, Inc. While with Apex, Spruce and his team developed fitness programs used in over 1500 fitness facilities worldwide, currently serving over 500,000 new participants annually. Spruce also created the revolutionary bodybugg® calorie management system, which in 2005 received the “Best of What’s New in Personal Health” award from Popular Science and was featured on NBC’s hit television show, The Biggest Loser.

Odd Haugen
President & Chief Operating Officer

Odd Haugen is a business executive with a passion for strength and fitness as well as a competing strongman who mentors up and coming strength athletes. Prior to his current role, Haugen was VP of Operations for Apex Fitness Group (now owned by 24 Hour Fitness).

Haugen held various roles within 24 Hour Fitness, including CEO of operating entities in Europe with nearly 140 clubs. He joined 24 Hour Fitness via the merger with Gym Masters, Inc. (GMI) in early 1996. As a principal shareholder and founder of GMI, Mr. Haugen grew the company from a single club in Richmond, California, to a chain of clubs with gross revenue of $10,000,000 plus per year. Prior to merging with 24 Hour Fitness, Inc. GMI was honored three years in a row as one of Inc. 500’s fastest growing companies in the nation. Haugen was featured on the June 1993 cover of Club Industry.

Craig Pepin-Donat
Chief Marketing Officer

Rising to the top of his profession, Craig led several high profile fitness organizations as president and also served as executive vice president of sales and marketing for the world's largest fitness organization, 24 Hour Fitness.
With over a quarter century of experience, he has operated more than 450 health and fitness clubs in 11 countries and has visited over 30 countries while studying health and fitness trends worldwide. He has researched and purchased millions of dollars worth of fitness equipment, dietary supplements and other health- and fitness-related products.

From this unique experience, he has developed a keen understanding of the physiology that triggers health and fitness buying decisions and the real world issues that prevent people from attaining lasting results. Author of two ground breaking health and fitness books, Craig has dedicated his life to helping people through health and fitness education.


Micheal Clark
President & Chief Executive Officer, National Academy of
Sports Medicine (NASM)

Dr. Micheal Clark, DPT, MS, PT, CES, PES, CPT, joined NASM as president, chief executive officer and partner in March 2000. An industry visionary, he is the creator of NASM’s exclusive Optimum Performance Training™ (OPT) method used by thousands of health and fitness professionals worldwide.

Clark’s innovation and leadership have redefined NASM as a global leader and authority in education for fitness, performance and sports medicine professionals, which empowers individuals to live active and healthy lives.

Recognized as one of the top physical therapists in the industry, Clark has rehabilitated, reconditioned and trained hundreds of professional and amateur elite athletes. His list of athlete-clients includes a MLB Cy Young award winner, world champion figure skaters, NBA All-Stars, NBA Rookies of the Year, NBA Most Valuable Players, NFL All-Pros, The World’s Strongest Man, national champions, Olympic gold medalists and hall of fame athletes.